PCI\VEN_8086&DEV_9C31 Driver for Windows 7 — Intel USB 3.0 xHCI Controller
New motherboards come with USB 3.0 controllers, and they need drivers.
For example, the HP 250 G3 laptop has a device with the hardware ID PCI\VEN_8086&DEV_9C31&SUBSYS_2212103C&REV_04.

VEN_8086&DEV_9C31
What is VEN_8086&DEV_9C31?
It is the Intel® USB 3.0 eXtensible Host Controller. VEN_8086 is Intel, and DEV_9C31 is the USB 3.0 xHCI controller of the 8-series (Lynx Point-LP) chipset. You can look for the driver on the Intel website, or simply download it from here.
Download
Download the VEN_8086&DEV_9C31 driver for Windows 7 and Windows Server 2008: IntelR_USB_3.0_eXtensible_Host_Controller_Driver_3.0.5.69.zip (5.2 MB, dated 17-04-2015, version 3.0.5.69).
Windows 10 and 11 include their own USB 3.0 driver for this controller, so the device normally installs by itself through Windows Update.